Indus Tree Crafts Foundation - Pachchai Exhibition

Industree Craft Foundation launched a new brand in craft marketing, focusing on eco friendly and sustainable methods of livelihood, which truly symbolize the green movement. Called PACHCHAI, which translates as green in Tamil, and aimed at being branded exhibitions, which will show annually in all the metros, the first in the series, was launched in Bangalore from the 24th to 30th Nov. by Rajotsava award winner and Chairperson of Karnataka Crafts Council, Mrs Vimala Rangachar.

Bringing together some of the most vibrant craft communities across India, Industree Crafts Foundation, Bangalore, showcases an infusion of life and colour in self sustainable and eco friendly craft. The show titled ‘PACHCHAI’ green craft Futures, takes inspiration from the green movement. The products being showcased are not only green in nature, using natural dyes and natural materials, but the entire system of self sustainable production symbolizes the very spirit of the movement. Planned as an annual event in major Indian cities, this new identity focuses on becoming an eco friendly platform for interaction between consumers and producers.

Industree Crafts Foundation is backed by a team of designers, some from NID, others from the Indian Institute of Craft and Design. The very idea of incorporating the freshness of new ideas, colours and finishes with the wonderful talents of rural hands, electrifies the human spirit, be it that of the consumer, producer or all the facilitators in between.The crucial link in our effort for long term sustainability is to introduce well designed contemporary products, artisans and organizations to the domestic urban as well as export markets.

Through Pachchai exhibition of home products, Indus Tree widening the marketing base for small production groups, within India, the idea behind the brand being, self-sustainability, eco and producer friendly. The Pachchai exhibition will bring together traditional crafts from different parts of the country

The Pachchai show will bring together traditional crafts from different parts of the country

Indus Tree has conducted 5 pachchai exhibitions, two in Bangalore, one in Chennai, two in Mumbai.

Exhibition (click the below links to see the detailed information)	Brief info
First Pachchai Exhibition	Venue: Safina Plaza, Bangalore Period: November 24-30, 2003 Organised in Association with Small Industreis Development Bank of India (SIDBI), Bangalore 12 Organisations have participated in this exhibition
Second Pachchai Exhibition	Venue: Chhatrapati Shivaji Vastu Sangrahalaya (formerly Prince of Wales Museum), M.G. Road, Mumbai Period: Februarly 26-29, 2004 Organised in Association with COHANDS, sponsored by Office of Development Commissioner (H), Ministry of Textiles, Govt. of India 17 Organisations have participated in this exhibition
Third Pachchai Exhibition	Venue: Safina Plaza, Bangalore Period: August 30 - September 5, 2004 40 Organisations had participated in this exhibition
Fourth Pachchai Exhibition	Venue: Amethyst, Chennai Period: October 4 - 10, 2004 22 Organisations had participated in this exhibition
Fifth Pachchai Exhibition	Venue: Chhatrapati Shivaji Vastu Sangrahalaya (formerly Prince of Wales Museum), M.G. Road, Mumbai Period: Februarly 26-29, 2004 Organisations had participated in this exhibition