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Fifth Pachchai - Mumbai

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Mumbai Pachchai Exhibition

Pachchai organised at Chhatrapati Shivaji Museum (Formerly Prince of Wales Museum, M.G. Road, Mumbai during February 26 - 29 2004, a total of 17 organizations/crafts people participated in the exhibition. Given below are the list of participants and the crafts represented. This worksh was organised by Indus Tree Crafts Foundation in association with COHANDS, New Delhi sponsored by Office of Development Commissioner (Handicrafts), Ministry of Textiles, Govt. of India 

 

Sl.

Organisation name

Products

Sales (Rs.)

1

Manapad palm leaf cooperative society, Tamil Nadu

Palm leaf products

40000

2

Adventure, Orissa

Sabai grass, golden grass

16000

3

Indus Tree crafts Foundation                ,Karantaka

Korai grass, screwpine

125000

4

The Kishkinda Trust, Karnataka

Banana fibre products

65000

5

Sandur Kushala Kala Kendra, Karnataka

Cane and jute, embroidered products

95000

6

Maya Organic, Karnataka

Natural dyed wood products

35000

7

Dwaraka, Karnataka

Natural dyed Kalamkaari

110100

8

Kottayam Jilla Mahila Thazhappaya Vikasana Federal Samithi, Kerala

Screwpine fibre products

27000

9

Padmavathi Associates, Andhra Pradesh

Natural dyed wood products

50000

10

Kalaraksha, Gujarat

Natural dyed embroidered products

110000

11

SASHA Association for Craft producers, West Bengal

Jute and mat products

37400

12

Anwesha Tribal Arts and Craft, Orissa

Natural dyed fabric, Dhokra

30000

13

Madhya Pradesh Hastha Shilpa Nigam, Madhya Pradesh

Natural dyed fabric, Tassar fibre

90000

14

Shilpi, Rajasthan

Natural dyed tassar fabric

15000

15

Suruchi                              

Natural dyed fabric, Dhokra

20000

16

Saathi, Madhya Pradesh

Natural dyed fabric, Bell metal

20000

17

Ganga puppetry, Andhra Pradesh

Leather puppets

15000

Total sales

9,00,500/-

 

Marketing and Publicity:  

 

Mailer, ad of Mumbai Pachchai

 

 

Mailers: As part of publicity and marketing efforts, an exclusive mailer was designed (enclosed) for the exhibition. The mailers were specially printed at Hyderabad for quality. 3500 mailers were couriered to Bombay for mailing. Mailing lists were obtained from Jehangir Art gallery, Bajaj art gallery and Cimroza at a nominal price.

 

Advertisements appeared in leading newspapers -Times of India and Miday.

 

Press notes were sent out to over 15 newspapers, TV stations prior to the exhibition and faxed again a day before the exhibition.

 

The inauguration and exhibition was well covered by a number of newspapers. The following are the names of papers in which write-ups were printed

  1. Midday

  2. Times of India

  3. Afternoon

News paper articles on the net

http://www.cybernoon.com/DisplayArticle.asp?section=fromthepress&subsection
=inbombay&xfile=February2004_inbombay_standard2622

http://www.mid-day.com/entertainment/hot_today/2004/february/77367.htm


Total sales

Total sales of 17 participants for 4 days is Rs.9,00,500

 

Exhibition at a glance

 

 

for trade enquiries please visit Indus Tree Crafts Pvt. Ltd.