Industree

Industree a social entrepreneurship based in Bangalore support livelihood of rural artisans through market access, producing contemporary products using traditional crafts and using raw material that is natural in most cases . A, The business venture focuses on triple bottom lines (financial, social and environmental aspects) . and primarily benefitsthe artisan and the customers who buy the artisanal product.

Industree connects two ends of the spectrum - the artisan and the market. In order to cater to the distinctive demands of both segments it works through a hybrid model, a 'for-profit' component, Industree Crafts Private Limited (ICPL) and a 'non-profit' wing, Industree Crafts Foundation (ICF). The former involves retail, design, sourcing, warehousing and direct artisanal enhancement across its rural village centres, while the latter acts as a conduit for capacity building, skill training and design development.

Gita Ram, with a 30-year voluntary work history in the craft sector and Neelam Chhiber, Industrial Designer and Executive Director, setup Industree in 1986. Industree currently works with 3000 artisans ,). , and has business relations with over 50 stores in India and global companies like IKEA, Crate & Barrel and Interface UK. Industree had a turnover of Rs 5 crore ($US 1,2 million) approximately last year..dustree has consecutively received the UNESCO seal of excellence for two years. and are members of International Fair Trade Association.

Industree has consecutively received the UNESCO seal of excellence for two years. and are members of International Fair Trade Association.

Industree is launching a scaled up multi-brand retail presence in the market. Artisan producer groups will form the backbone of the enterprise. Investment has come from the Future Group, Future Ventures, India's largest retail group. Mr. Raminder Singh Rekhi has been inducted as Chief Executive Officer and shareholder to lead the company.